Wedding Attire Costs in the United States (2026)
US wedding attire costs $2,000-8,000 for the bride and $200-2,000 for the groom. The American bridal market is the largest in the world, with options at every price point.
Updated for 2026
Average attire cost in United States
Range: US$2,000 – US$8,000
What you’re paying for
Wedding dress
Off-the-rack, designer, or custom
US$1,000 – US$5,000
Dress alterations
Hemming, fitting, bustle, custom adjustments
US$200 – US$800
Groom suit or tuxedo
Rental or purchase (Men's Wearhouse to bespoke)
US$200 – US$1,500
Veil, shoes, and accessories
Veil, headpiece, jewellery, shoes
US$150 – US$600
How to save on attire
Shop Bhldn, David's Bridal, or Lulus
Beautiful dresses at $300-1,500 that compete with designer options 3x the price.
Buy a pre-owned dress
Stillwhite, Nearly Newlywed, and consignment shops sell designer gowns at 40-70% off retail.
Rent the tux from an online service
The Black Tux or Generation Tux cost $150-250 vs $300-500 at a local rental shop.
Common questions
What does the average American wedding dress cost?
$1,500-2,500. Budget-friendly options start at $200 (David's Bridal, Lulus). Designer gowns range from $3,000-10,000+.